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Ace Retail Group announced plans for a Westlake Ace Hardware store at 99 Old Sugar Creek Road in Fenton, Missouri. Remodeling is scheduled to start in early 2027, with a soft opening anticipated for summer 2027; the company currently operates six Westlake locations in the St. Louis area.
Ace Retail Group plans to open a Westlake Ace Hardware at 99 Old Sugar Creek Road in Fenton, Missouri, adding a seventh location to its St. Louis-area store network. The company said remodeling is scheduled to begin in early 2027 and that a soft opening is anticipated for summer 2027.
The planned store will occupy a free-standing building of about 12,500 square feet that formerly housed a Goodwill store. The site is expected to include about 11,000 square feet of retail space, a large parking lot and access from New Sugar Creek Road, according to Hardware Retailing’s October 29 report.
Ace Retail Group currently owns and operates six Westlake Ace Hardware stores in the greater St. Louis area. The report lists them in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton project would add another store to that regional footprint.
The company has not announced a firm opening date. Its current schedule calls for remodeling to begin in early 2027, followed by an anticipated soft opening in summer 2027. Those dates are plans, not confirmation that the store will open on a particular day.
A Seventh Store in Greater St. Louis
For Fenton residents, the announcement means a new hardware retailer is planned at a site with space for a substantial retail operation and on-site parking. If the project proceeds on the company’s stated schedule, local shoppers could have another option for home repair and maintenance supplies beginning in summer 2027.
The development also extends Ace Retail Group’s presence in the St. Louis region. The company already operates six Westlake locations there, so the Fenton store would build on an existing network rather than mark its first entry into the area. The announcement does not specify how many jobs the store may create, what products or services it will offer beyond the Westlake Ace Hardware format, or how it may affect nearby competitors.
For now, the practical significance is a planned retail opening at a named address, with a proposed renovation timeline. The store is not yet open, and the anticipated opening remains subject to the work and preparations needed at the former Goodwill site.
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The Former Goodwill Site
The project is planned for 99 Old Sugar Creek Road, in Fenton, a community in the greater St. Louis area. Hardware Retailing described Fenton as a suburban community of about 28,000 residents. The building’s previous use as a Goodwill store means the new operator plans to remodel an existing commercial property rather than announce a newly built store.
Ace Retail Group’s six current Westlake stores in the area are in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton announcement adds a location to that list, although the company’s report does not provide a detailed explanation of how it selected the site or identify other planned openings in Missouri.
In announcing the project, the company framed the store as an extension of its service to area homeowners. That is the company’s stated rationale; the announcement does not include independent estimates of customer demand or information about the store’s expected sales.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Opening Date and Project Details
The company has given an anticipated summer 2027 soft-opening window, not a confirmed date. The announcement does not state when remodeling will be completed, whether the schedule could change, or when a final opening date will be set.
Other details remain unreported, including the store’s staffing plans, hiring timeline, operating hours, product range, and any services it may offer. The announcement also does not discuss permits, renovation costs or whether additional approvals are needed. No independent information on those matters was included in the source report.
Remodeling Planned for 2027
The next stated milestone is the start of remodeling, which Ace Retail Group plans for early 2027. The company anticipates a soft opening in summer 2027. Further updates may clarify the construction schedule, hiring, store services and the specific opening date, but the announcement does not provide a timetable for those details.
Until Ace Retail Group confirms that the renovation is complete and the store is ready to welcome customers, the Fenton location should be treated as a planned project rather than an operating store.
Key Questions
Where will the new Westlake Ace Hardware be located?
The planned store is at 99 Old Sugar Creek Road in Fenton, Missouri, in a building formerly used by Goodwill.
When is the Fenton store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027. It has not announced a firm date.
How large will the store be?
The free-standing building is about 12,500 square feet, with roughly 11,000 square feet planned for retail space.
How many Westlake Ace Hardware locations does the company currently operate in the St. Louis area?
Ace Retail Group currently owns and operates six locations in the area. The Fenton store would be an additional location if it opens as planned.
Source: hardwareretailing.com
