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The Atlanta Hawks and State Farm Arena have named The Home Depot their official home improvement partner in a multiyear agreement. The deal includes arena branding, fan promotions, Hawks and College Park Skyhawks content, youth programs and an annual donation to The Home Depot Foundation beginning in the 2027-28 season.
The Atlanta Hawks and State Farm Arena have named The Home Depot their official home improvement partner under a multiyear agreement that combines arena advertising and fan events with youth programs and career-exposure initiatives across metro Atlanta. The announcement describes a broad partnership spanning Hawks games, digital content and the team’s NBA G League affiliate, the College Park Skyhawks.
The agreement gives The Home Depot naming rights to the Atlanta Hawks Fan Zone, an interactive destination inside State Farm Arena, and to Harry the Hawk’s Nest, Built by The Home Depot. The retailer will also have static and digital signage around the venue, including the 200-Level Impact Board, courtside and concourse LED placements, and the arena’s digital marquee. In-game shot-tracking and statistics integrations are also part of the deal.
For fans, the company will run the “Build the Noise” hammer-stick giveaway at all 41 regular-season home games and every Hawks playoff home game. The Home Depot will present the Hawks Value Pack ticket offer, the team’s “Built in the G” YouTube series and its roster page on Hawks.com. The agreement also covers the College Park Skyhawks, with branding, community ticketing and talent appearances.
The community work includes My Dreams Realized, a student program being developed with Atlanta Public Schools to introduce young people to careers in construction, design and skilled trades. Its activities are to include a Future City Exposure Day and field-based learning. A Community Court Tour will pair summer basketball and fitness clinics for children ages 6 to 16 with Saturday Kids Workshop DIY activities. The Hawks also plan to make an annual donation supporting The Home Depot Foundation’s work starting in the 2027-28 season.
A Partnership Across Games and Community
The agreement places The Home Depot across several parts of the Hawks’ operation, rather than limiting the relationship to signage at the NBA team’s arena. Its branding is set to appear during games, in team media and through the Skyhawks, while community programs connect the sponsorship to youth activities and career awareness.
For fans, the most visible elements are likely to be the Fan Zone and Harry the Hawk’s Nest designations, the game-day giveaway and ticket offer. For students and families, the announced programs propose access to career exposure, sports clinics and hands-on workshops. Those are planned activities; the announcement does not report participation figures or outcomes.
The partnership also gives The Home Depot a prominent platform in its home market. The company describes the deal as an extension of its presence in live sports and a way to connect with customers around shared events. The practical value to the community will depend on how the programs are delivered and how many people take part.
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What the Agreement Covers
The Hawks and State Farm Arena announced the arrangement together as a multiyear partnership. Its terms combine commercial rights—including arena entitlements, advertising and content sponsorship—with community programming. The supplied announcement does not provide a financial value, a precise end date or a breakdown of the agreement’s individual components.
The partnership includes the College Park Skyhawks, the Hawks’ NBA G League affiliate, extending its reach beyond the main team. The community platform is described as focusing on youth engagement and career exposure, with the Foundation donation scheduled to begin later than the other listed activities, in the 2027-28 season.
““This partnership builds on our presence in live sports and gives us another meaningful way to show up for our customers around the moments that bring people together.””
— Allison Kolber, The Home Depot vice president of integrated marketing
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Terms and Program Details Still Pending
The announcement does not disclose the financial terms of the agreement, its exact duration, or whether it includes renewal options. It also does not give launch dates, schedules, eligibility rules or expected participation numbers for My Dreams Realized and the Community Court Tour.
The precise format and timing of individual fan activations and content releases are not detailed. The Hawks and The Home Depot have stated the programs’ intended scope, but have not provided outcome measures or evidence of impact. The annual Foundation donation is scheduled to begin with the 2027-28 season; its amount and selection of supported projects were not specified.
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Fan Activations and Youth Programs Ahead
Fans can expect the “Build the Noise” giveaway at the Hawks’ 41 regular-season home games and at every playoff home game, according to the announcement. The partnership’s arena branding and digital placements are also part of the planned game-day presence. The parties have not provided a calendar for the remaining activations or the “Built in the G” content.
Further details on student exposure days, field-based learning and summer clinics would clarify when and how young people can participate. The Hawks’ annual donation to The Home Depot Foundation is scheduled to start in the 2027-28 season; the organizations have not announced its amount. No additional milestones or reporting schedule were included in the announcement.
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Key Questions
What did the Hawks announce?
The Atlanta Hawks and State Farm Arena named The Home Depot their official home improvement partner in a multiyear agreement covering arena branding, fan activities, digital content and community programs.
What will fans see at Hawks games?
The Home Depot is set to receive arena signage and branded features, including the Hawks Fan Zone and Harry the Hawk’s Nest. Its “Build the Noise” hammer-stick giveaway is planned for all 41 regular-season home games and every Hawks playoff home game.
What community programs are included?
The announcement lists My Dreams Realized, a student career-exposure program developed with Atlanta Public Schools, and a Community Court Tour combining youth basketball and fitness clinics with DIY workshops.
Does the deal include the College Park Skyhawks?
Yes. The partnership includes the Hawks’ NBA G League affiliate, the College Park Skyhawks, with branding, community ticketing and talent appearances.
Were the deal’s financial terms announced?
No. The announcement calls the agreement multiyear but does not disclose its financial value, exact duration or renewal terms.
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