Eichholtz California Expands Its West Coast Footprint
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Eichholtz California is adding a Palm Desert showroom to its West Coast retail network, following locations in West Hollywood and Orange County. The founders say each showroom will be shaped by its local design market; the Palm Desert opening is planned for December, though an exact date and address were not provided.

Eichholtz California plans to open a showroom in Palm Desert this December, adding a third location to the California retail operation founded by interior designer Ryan Saghian and partners. The expansion brings the Dutch luxury furniture and home accessories brand’s curated offering to a desert market with a strong connection to architecture, interiors and second-home living, Saghian said.

The planned Palm Desert showroom follows the operation’s West Hollywood flagship, a 6,000-square-foot store, and a nearly 8,500-square-foot Costa Mesa location. The Orange County showroom opened last December, according to Design Milk’s report. The source does not give the Palm Desert site’s exact address or a specific opening day.

Eichholtz California presents a selection of about 400 products curated from roughly 4,000 Eichholtz pieces. Saghian, the company’s creative director, frames the edit through what he describes as a California perspective. The showrooms also include antiques, original art and items from other brands, rather than presenting only Eichholtz furniture and accessories.

Saghian cofounded the West Coast operation with his partner, Anthony Checetto, who leads retail operations and previously worked as an antiques dealer. Retail executives and entrepreneurs Michael Webster and James Lunsford joined as cofounders as the concept expanded to Costa Mesa. The report describes the four founders as preparing the Palm Desert opening.

At a glance
announcementWhen: Palm Desert showroom planned for Decemb…
The developmentEichholtz California plans to open a Palm Desert showroom in December, extending its California retail presence beyond West Hollywood and Orange County.

A Third Market for the California Concept

The planned showroom would extend the brand’s reach into a market distinct from Los Angeles and Orange County. For local designers and customers, a Palm Desert location could provide a nearby place to view the curated furnishings and accessories in person. The source does not quantify expected demand, sales or hiring, so the scale of the business impact is not yet known.

The expansion also shows that the founders intend to build a network of locations with different identities, rather than replicate one store several times. Saghian says Palm Desert’s connection to architecture, interiors and second homes made it a natural addition. That market-specific approach is the company’s stated strategy; its results will depend on the showroom’s execution and customer response.

For Eichholtz, a Dutch brand whose products are commonly used in Saghian’s design practice, the California operation offers a curated retail route to West Coast customers. The source describes the assortment and locations, but does not detail the commercial arrangement between the California business and the wider brand.

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From West Hollywood to the Desert

Saghian said he had long used and admired Eichholtz products in his interior design work before deciding to establish a West Coast operation. The resulting concept combines the brand’s range with a smaller selection chosen for the California market. According to the report, the collection is continually changing as showroom pieces sell and new ones arrive.

The first location was the West Hollywood flagship, followed by Costa Mesa in Orange County. The report says the latter opened last December, but does not specify the year in the supplied text. The planned Palm Desert showroom is described as the next location and is intended to respond to the area’s own design community and second-home market, rather than copy the first two stores.

The interiors are also part of the retail concept. Alongside Eichholtz products, the showrooms bring together antiques, art and selections from other brands. Saghian has described the mix as creating contrast between glamorous and raw elements, and between contemporary pieces and items that feel collected.

““The idea was never to open three versions of the same store—it was to build a California network where each location responds to its market.””

— Ryan Saghian, Eichholtz California cofounder and creative director

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Opening Details Still Pending

The source says the Palm Desert showroom is slated to open in December, but provides no exact date, street address or details about the space’s size. It also does not identify the specific assortment planned for the desert location or explain whether its schedule could change.

There are no reported figures for projected sales, staffing, customer demand or the cost of the expansion. The source also does not clarify the precise business relationship between Eichholtz California and the Dutch brand. Those details should not be inferred from the planned opening or the product selection.

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Palm Desert Opening Planned

The next stated milestone is the Palm Desert showroom opening planned for December. The report does not name a day or announce a separate opening event. Until more information is released, the confirmed plan is limited to the month and the location.

The company says its showrooms are refreshed continuously as products sell and new arrivals come in, so the floor selection may change before and after the Palm Desert launch. Further details on the address, opening schedule and the location’s specific design have not been provided in the source material.

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Key Questions

Where is Eichholtz California planning to open its next showroom?

The company plans to open a showroom in Palm Desert, adding to its West Hollywood and Costa Mesa locations. The source does not provide an address.

When is the Palm Desert showroom expected to open?

The opening is planned for December. No specific date was reported.

What products will the showrooms carry?

Eichholtz California offers a curated selection of about 400 products from a range of roughly 4,000 Eichholtz pieces. Its showrooms also feature antiques, original art and items from other brands; the exact Palm Desert assortment has not been specified.

How will Palm Desert differ from the other locations?

Cofounder Ryan Saghian says each location is intended to respond to its market. He cited Palm Desert’s ties to architecture, interiors and second-home living, but the source does not describe the showroom’s specific design or merchandise plan.

Source: rss

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